A PROFOUND IMPACT ON MUSIC, NOT THE EARTH. Every day, we are committed to sustainably providing musicians with the most innovative musical accessories in the world.
QUALITY & PRECISION With proprietary materials, machines, and manufacturing processes, we never stop tinkering and dreaming of better ways to exceed musicians' expectations.
INNOVATION Whether it's experimenting with new materials or venturing into new product lines, we continually imagine new ways to inspire players everywhere.
RESPONSIBILITY From sustainability programs to processes that reduce waste, we use our wealth of music experience and manufacturing expertise to drive environmental and social change.
DIVERSITY & COLLABORATION As an ever-expanding family of musicians, engineers and artists who are passionate about music, we're committed to nurturing a diverse culture of respect for each other and the planet.
OUR VISION To be one of the most admired and inspiring global companies through our passion for innovation and spirit of social responsibility.
OUR MISSION To create a digitally-inspired global culture that continues to elevate what we make, how we work and fosters relationships that consumers, retailers, suppliers and employees covet.
OUR VALUES In our quest to achieve our Mission and Vision, we have a team of individuals who embody our core values and translate them into action every day.